Programs & Principles

Mark Rippetoe (Rip) is a renowned Strength coach, author, and gym owner in Witchita Falls, Texas. Born in 1956, Rip’s a former powerlifter with over forty years of experience and is the founder of the Starting Strength methodology. Simplicity and effectiveness in Strength training, is what attracted Carl to his teachings in the first place. Rip's straightforward and no-nonsense approach has made him a household name in the fitness industry. Beyond his writings, Rip conducts seminars, sharing his expertise to empower individuals in their pursuit of physical strength.

Carl has been studying under Rip since 2012 and has attended Starting Strength seminars and conferences every year since 2014 in Texas and Nebraska. Here Carl learnt the fundamentals of the Starting Strength system and has since used it for the basis of his own Beautiful Strength training ethos.

If you have got this far — hit the contact button and chat with Carl today!